The Transformer Coaching Program


***Get on the waitlist for the next program***


Need some help with the HCG Diet?
Have you lost weight before, only to gain it all back?
Would you like to be healthier, leaner, and stronger?

I can help!

Hi! I am Adele Frizzell and the Transformer Program is my brainchild.

My name is Adele Frizzell and I’m an online health coach and record-breaking powerlifter who believes in #allthefood. And yes, that means donuts and Snickers bars on occasion.

I’m also an ACE-certified Health Coach with a Bachelor’s Degree in Kinesiology, and a respected authority on fitness and nutrition. I’ve written one of the most fact-based books on the HCG Diet. It’s called The HCG Diet: Fact and Fiction.

I lost 27 pounds on my own higher-calorie, higher protein version of the HCG Diet in 2017. I ate 1000-12000 calories a day, on average and I have Hashimotos.

I went from 194 to 167 pounds. I’ve since maintained my fat loss, and gained 15 pounds of muscle tissue (Testing Method: DEXA). I am proof that a rapid weight loss diet can work and you can maintain your fat loss long-term, as long as you are willing to change your habits.

My goal is to empower women to become healthy, fit, and unstoppable! I help hard losers, yo-yo dieters, busy moms, and people with slow metabolisms. I can help YOU lose weight, get fit, and learn how to stay lean without killing yourself in the gym or depriving yourself of foods you enjoy.

As a health coach who specializes in ‘hard losers’ like myself, I’ve learned:

1. There is no one-size fits all for fat loss and fitness.

2. It’s impossible to stick with something you don’t enjoy.

Grit will only get you so far. Your diet and physical activities should revolve around the easiest and most ENJOYABLE methods to get you the results you desire.

Every BODY is unique, and so I work with my clients to help them with their fat loss and fitness goals. Some people love cardio, others love lifting weights. Some people hate to exercise, and so I help them find activities that they enjoy. I am here to support you, educate you, and keep you accountable on your health journey. Whichever path you choose, I will help you lose weight, transform your body, and build new, healthier habits so you never have to diet again.

From Lesson 6: Carbohydrates.

Personally, I don’t think you need to cut out a bunch of foods to succeed at the HCG Diet.

My client ate jellybeans and still lost weight the next day. I explain how in the video.

When you understand the facts, you can’t fall for fiction. I explain how in this video.


Things you WON'T have to do if you buy the 90-Day Transformer Program


Stress about eating 500 calories – because you can eat more and still lose weight!


Not be able to exercise while on the HCG Diet because exercising is a good thing!


Stress about eating off protocol. Because you can eat a variety of foods!


Do endless cardio in order to lose weight and get fitter.


Worry about what happens when the diet phase ends and you go back to real life.


Stop eating out with friends and family.


Spend hours in the kitchen.


Cut out carbs and wine when the diet ends, just so you can stay lean.


Things you WILL have to do if you buy the 90-Day Transformer Program


Come to weekly coaching calls to check your progress and make sure you’re set up for success.


Do the lessons and homework which will take about 60-90 minutes a week.


Participate in some form of physical activity, whether it’s a home-based workout I provide or some other activity you prefer.


Commit to changing your behaviors one small habit at a time.


Meal prep at least one hour a week (this will save you time during the week).


Track your weight and send me your tracker each week.


Track your macros and learn about Flexible Eating (I’ll teach you everything).

What will you get with the 90-Day Transformer Program?


A Customized Plan

Help with The Preparation Phase, The Diet PhaseThe Transition Phase, and the Maintenance Phase, so you can slowly transition back to ‘real life’ when the diet is over, with a plan so you don’t gain all the weight back.


Weekly Nutrition and Health Lessons

Each week, you will receive a new nutrition and health lesson with homework. There will be a quiz at the end of each lesson to ensure you grasp the lesson content. This will help you become aware of how your weight and health is affected by your daily choices and habits.


Whether it’s an invitation to join the Green Smoothie Challenge, or a 62-page recipe book, I’ll be gifting you with some special bonuses throughout our 90 days together!

Weekly Group Coaching Calls

You’ll be invited to participate in weekly group discussions where you can ask me anything.


Weekly Goal Setting

Each week, you’ll be challenged to set a new health, fitness, and wellness goal for yourself so that at the end of 12 weeks, you’ll have a completely new set of healthy habits!

Private Facebook Group

You’ll have access to my private Facebook group where you can interact with other clients and get support and advice.

Flexible Eating

You will master the skills of flexible eating so you can continue enjoying the foods you like, perhaps tweaking them little by little (as needed) so that they become healthier over time.

Kickstart Home Workout

Each month, you will be provided with a Kickstart Home Workout that you can do in the comfort of your home. This 15 to 30-minute workout is focused on improving your strength, mobility, and core and could complement your existing activities. If you want to get serious about weight training, you can contact me about purchasing a program. 

Ask Me Anything!

You can email anytime and get a response within 24 hours, Monday – Friday (except holidays). This means you’ll have access to me between our weekly coaching calls so that we can keep the momentum going and deeply embed your new habits.

The Transformer Program runs 3x times a year. The next program begins April, 2021.


Is the Transformer 90-Day Program really as good as it sounds?

YEP! There’s so much packed into this course! In 3 months you’ll feel better, look better, and have a whole different outlook on nutrition and fat loss. No BS, just sensible, science-based information and advice with a customized approach to helping you gain muscle and lose fat. You’ll get to eat like a normal human being once the diet phase ends, and enjoy more food freedom. This is more than just a diet program, it’s an education and lifestyle change!

Check out some of the testimonials from previous clients here.

Can I do this program while I'm on the HCG Diet?

Yes. But I recommend using my higher-calorie, muscle-sparing protocol. It is just as effective for those who are interested in rapid fat loss, like my client, C, who lost 60 pounds with HCG and Flexible Dieting. You can read about her journey here.

Will you coach me through a round of HCG and P3?

Yes, I coach through all phases of the HCG diet and into maintenance.

You can join on your loading phase or anytime during P2, it’s entirely up to you.

However, you should aim to have AT LEAST one month of no HCG so we can transition you back to ‘real life’ when the diet ends. This is when people are most vulnerable to weight regain and need the most help. The more time you have with me as you experience ‘real life’ – things like holidays and events – the easier it will be for you to maintain your weight loss on your own. Regardless, I’ll also give you a plan when the program ends, so you know just what to do to maintain your weight loss.

Note: If your HCG hasn’t arrived by the time the program begins, that’s perfectly fine. You can still get started in other ways.
How quickly will I be able to start once I pay?

Shortly after you make the payment, I will send you an email with some forms to complete. Once you’ve completed your paperwork, you will receive a welcome email with instructions and bonuses to prepare you for The Transformer Program!

How much weight can I expect to lose?

About a quarter to a half a pound a day of weight-loss, on average. Most women can lose about 10-20 pounds in a month on P2 and a bit more during P3. Leaner individuals, and those with hypothyroidism may lose a little less. This is about fat loss, not weight loss. The #1 goal is preserve as much muscle as possible.

*We cannot guarantee specific results for clients. Fat loss and muscle gain will vary with each individual. Influencing factors include age, gender, health conditions, hormone function, activity levels, stress, quality of sleep, body fat percentage, accuracy in tracking, exercise type, and commitment to coaching and following instructions.

Do I need any special equipment?

Body Weight Scale – You don’t need to spend big bucks, you just need a scale that is consistent in its read out. Meaning, if you measure yourself three times, the number doesn’t change.

If you choose to participate in my research group, you’ll be given a FREE Arborleaf scale so you can track your body weight, body fat %, body water %, muscle mass, and more.

Food Scale – If you don’t already have one, be sure to buy a small kitchen scale that converts grams and ounces and will allow you to reset the weight to zero if you have something on it, such as a dish. These cost $10 and up.

Tailor’s Tape – so you can take body measurements each month.

What is the time commitment to this program?

I won’t lie to you; there is a serious time commitment. This is because The Transformer Program is so much more than a diet; it’s an education and lifestyle change. You’ll learn about nutrition, mindset, and habit change.

In order to be successful, you’ll need to set aside about 1 hour a week for lessons, quizzes, and homework as well as coaching calls you wish to attend.

The Transformer Program is a system, and it works if you do the work. In fact, everyone who has done all the lessons and quizzes has achieved so much more than weight loss; they’ve achieved a whole new relationship with food and exercise, and greater peace of mind when it comes to the scale. 

Please: Do not register for this program unless you’re fully committed to completing the lessons and quizzes each week. They are for YOUR benefit! It would be a waste of your money and my time if you weren’t willing to get as much as possible from this program. You’ve had enough broken promises to yourself when it comes to weight loss, so now is the time to make your goals a reality. Space is limited, so if you’re not 100% committed, please let someone else have your spot.

What is your refund policy?

A full refund is permitted up to 7 days after the initial date of purchase, less a $150 administration fee. After 7 days, no refunds will be provided for any portion of your payment, either in full or in part.

By using and/or purchasing The Transformer Program, you understand and agree that all sales are final and no refunds will be provided after 7 days from the date of purchase.

What if I need a little extra help?

Not a problem! If you need a bit more help, you can purchase additional private coaching calls anytime you like. One call is $75. Each session can be up to 30 minutes long. Time slots are subject to availability and may not be carried forward if missed. You may find it reassuring to know that less than 2% of my group clients opt to purchase additional calls.

Note: roup calls are normally held 1 to 2x a week, on Tuesdays and Thursdays, and you are encouraged to ask questions there. Chances are, someone else in the group has the same questions! (Calls are recorded and the replay is sent out the next day for those who can’t make a call.)

Don’t forget: you can also email me and I’ll reply back Monday – Friday, 9-5 CST. I usually respond within a few hours.

$1299 for 3 months? Are there any hidden costs?

Yes, it’s $1299 US and there are no hidden costs! However, you do need to purchase your own HCG medication and food.

Think about it: How much have you spent on weight-loss products and diets over the years only to gain the weight back? With a focus on empowering you to make permanent and sustainable changes to your nutrition, fitness, and lifestyle, The Transformer Program is a small investment in your long-term health and happiness.

What if I don't want to do the Kickstart Workout?

You can do any kind of exercise you like. The goal is to get you in the habit of exercising, and to find something you enjoy doing!

If you’re interested in lifting weights in a gym and building more muscle and strength, you can purchase one of our strength training programs here –

Do you offer payment plans?

Yes! The Transformer is $1299 for 3 months, one-time payment. If you wish to pay monthly, the cost is $499 per month x 3 months.  

If you wish to extend payment over a longer period of time, you can get a credit loan with PayPal. They offer a no-interest loan if you pay it off in 6 monthsTo learn more, click here(I am not an affiliate.)

We accept Stripe and PayPal.

Does this program include HCG?

This program does NOT include the HCG prescription.

HCGChica has some resources on her website about where to buy HCG at

Do you offer private coaching?

Not at this time. But please understand that this program is like getting a private program with weekly group calls. 

You get a personalized plan for P2 and P3,  and a  completely customized approach with email access to me Monday – Friday.

But don’t take my word for it…


Important! Space is limited. Sign up below and get early enrollment priviliges.

The Transformer Program runs 3x times a year. 

Enrollment begins April, 2021.


This limited time offer disappears in:

Days     Hours     Minutes     Seconds    


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