The Transformer Private Coaching Program


Need some help with the HCG Diet?
Have you lost weight before, only to gain it all back?
Would you like to be healthier, leaner, and stronger?

I can help!

Hi! I am Adele Frizzell and the Transformer Program is my brainchild.

My name is Adele Frizzell and I’m an online health coach and record-breaking powerlifter who believes in #allthefood. And yes, that means donuts and Snickers bars on occasion.

I’m also an ACE-certified Health Coach with a Bachelor’s Degree in Kinesiology, and a respected authority on fitness and nutrition. I’ve written one of the most fact-based books on the HCG Diet. It’s called The HCG Diet: Fact and Fiction.

I lost 27 pounds on my own higher-calorie, higher protein version of the HCG Diet in 2017. I ate 1000-12000 calories a day, on average and I have Hashimotos.

I went from 194 to 167 pounds. I’ve since maintained my fat loss, and gained 15 pounds of muscle tissue (Testing Method: DEXA). I am proof that a rapid weight loss diet can work and you can maintain your fat loss long-term, as long as you are willing to change your habits.

My goal is to empower women to become healthy, fit, and unstoppable! I help hard losers, yo-yo dieters, busy moms, and people with slow metabolisms. I can help YOU lose weight, get fit, and learn how to stay lean without killing yourself in the gym or depriving yourself of foods you enjoy.

As a health coach who specializes in ‘hard losers’ like myself, I’ve learned:

1. There is no one-size fits all for fat loss and fitness.

2. It’s impossible to stick with something you don’t enjoy.

Grit will only get you so far. Your diet and physical activities should revolve around the easiest and most ENJOYABLE methods to get you the results you desire.

Every BODY is unique, and so I work with my clients to help them with their fat loss and fitness goals. Some people love cardio, others love lifting weights. Some people hate to exercise, and so I help them find activities that they enjoy. I am here to support you, educate you, and keep you accountable on your health journey. Whichever path you choose, I will help you lose weight, transform your body, and build new, healthier habits so you never have to diet again.

From Lesson 6: Carbohydrates.

Personally, I don’t think you need to cut out a bunch of foods to succeed at the HCG Diet.

My client ate jellybeans and still lost weight the next day. I explain how in the video.

When you understand the facts, you can’t fall for fiction.


Things you WON'T have to do if you buy the 90-Day Transformer Program


Stress about eating 500 calories – because you can eat more and still lose weight!


Not be able to exercise while on the HCG Diet because exercising is a good thing!


Stress about eating off protocol. Because you can eat a variety of foods!


Do endless cardio in order to lose weight and get fitter.


Worry about what happens when the diet phase ends and you go back to real life.


Stop eating out with friends and family.


Spend hours in the kitchen.


Cut out carbs and wine when the diet ends, just so you can stay lean.


Things you WILL have to do if you buy the 90-Day Transformer Program


Come to coaching calls to check your progress and make sure you’re set up for success.


Do the lessons and homework which will take about 60-90 minutes a week.


Participate in some form of physical activity, whether it’s a home-based workout I provide or some other activity you prefer.


Commit to changing your behaviors one small habit at a time.


Meal prep at least one hour a week (this will save you time during the week).


Track your weight and send me your tracker each week.


Track your macros and learn about Flexible Eating (I’ll teach you everything).

What will you get with the 90-Day Transformer Program?


A Customized Plan

Help with The Preparation Phase, The Diet PhaseThe Transition Phase, and the Maintenance Phase of a diet, so you can slowly transition back to ‘real life’ when the diet is over, with a plan so you don’t gain all the weight back.


Weekly Nutrition and Health Lessons

Each week, you will receive a new nutrition and health lesson with homework. You will come to see how your weight and health is affected by your daily choices and habits.

Weekly Goal Setting

Each week, you’ll be challenged to set a new health, fitness, and wellness goal for yourself so that at the end of 12 weeks, you’ll have a completely new set of healthy habits!

Flexible Eating

You will master the skills of flexible eating so you can continue enjoying the foods you like, perhaps tweaking them little by little (as needed) so that they become healthier over time.

Private Coaching Calls

You’ll get an onboarding call with me, plus one 45-minute call with me every 2 weeks to check on your progress, and adjust any goals so you are set up for success. If you want more individual attention and accountability, you have the option to invest in more calls.

Private Facebook Group

You’ll have access to my private Facebook group where you can interact with other clients and get support and advice.

Ask Me Anything!

You can email anytime and get a response within 24 hours, Monday – Friday (except holidays). This means you’ll have access to me between our weekly coaching calls so that we can keep the momentum going and deeply embed your new habits.

Kickstart Home Workout

Each month, you will be provided with a Kickstart Home Workout that you can do in the comfort of your home. This 15 to 30-minute workout is focused on improving your strength, mobility, and core and could complement your existing activities. If you want to get serious about weight training, you can contact me about purchasing a customized program. 


Whether it’s an invitation to join the green smoothie challenge, or a 62-page recipe book, I’ll be gifting you with some special bonuses throughout our 90 days together!

Due to the level of effort involved, enrollment in private coaching is limited to 5 clients a month.



Is the Transformer 90-Day Program really as good as it sounds?

YEP! There’s so much packed into this course! In 3 months you’ll feel and look better, and have a whole different outlook on nutrition and fat loss. No BS, just sensible, science-based advice and a customized approach to help you gain muscle and lose fat. You’ll get to eat like a normal human being once the diet phase ends, and enjoy more food freedom. Check out some of the testimonials from previous clients here.

Can I do this program while I'm on the HCG Diet?

Yes. It’s perfect for those who are interested in rapid weight loss, like my client, C, who lost 60 pounds with HCG and Flexible Dieting. You can read about her journey here.

Will you coach me through a round of HCG and P3?

Yes, I coach through all phases of the HCG diet and into maintenance.

You can join on your loading phase or anytime during P2, it’s entirely up to you.

However, you should aim to have AT LEAST one month of no HCG so we can transition you back to ‘real life’ when the diet ends. This is when people are most vulnerable to weight regain and need the most help. The more time you have with me as your experience ‘real life’ – things like holidays and events – the easier it will be for you to maintain your weight loss on your own. Regardless, I’ll also give you a plan when the program ends, so you know just what to do to maintain your weight loss.

Note: If your HCG hasn’t arrived by the time the program begins, that’s perfectly fine. You can still get started in other ways.
How quickly will I be able to start once I pay?

Shortly after you make the payment, I will send you an email with some forms to complete and an invitation to book your first call with me. Once you’ve completed your paperwork, you can officially start The Transformer Program!

How much weight can I expect to lose?

About a quarter to a half a pound a day of weight-loss, on average. Most women can lose about 10-20 pounds in a month in P2. Leaner individuals, and those with hypothyroidism may lose a little less. You can expect to gain a little muscle as well. Your clothes should start fitting better right away.

*We cannot guarantee specific results for clients. Fat loss and muscle gain will vary with each individual. Influencing factors include age, gender, health conditions, hormone function, activity levels, stress, quality of sleep, body fat percentage, accuracy in tracking, exercise type, and commitment to coaching and following instructions.

Do I need any special equipment?

Body Weight Scale – You don’t need to spend big bucks, you just need a scale that is consistent in its read out. Meaning, if you measure yourself three times, the number doesn’t change.

Food Scale – If you don’t already have one, be sure to buy a small kitchen scale that converts grams and ounces and will allow you to reset the weight to zero if you have something on it, such as a dish. These cost $10 and up.

Tailor’s Tape – so you can take your body measurements each month.

What is the time commitment to this program?

I won’t lie to you; there is a serious time commitment. This is because The Transformer Program is so much more than a diet; it’s an education and lifestyle change. You’ll learn about nutrition, mindset, and habit change.

In order to be successful, you’ll need to set aside about 1 to 2 hours a week for lessons, quizzes, and homework as well as coaching calls you wish to attend.

The Transformer Program is a system, and it works if you do the work. In fact, everyone who has done all the lessons and quizzes has achieved so much more than weight loss; they’ve achieved a whole new relationship with food and exercise, and greater peace of mind when it comes to the scale.

Please: Do not register for the program unless you’re committed to completing the lessons and quizzes each week. It would be a waste of your money and my time. You’ve had enough broken promises to yourself when it comes to weight loss. Unless you’re 100% committed, then please let someone else have your spot.

What is your refund policy?

No refunds will be given after 7 days have elapsed from payment.

For our purposes, Day 1 begins after you have paid for the program. Any money paid, either in full or in part, is non-refundable and non-transferable after seven days.

To request a full refund (minus the $150 administrative fee), please send an email to before midnight CST on Day 7. No explanation is required.

What if I need a little extra help?

Not a problem! If you need a bit more help, you can purchase additional private coaching calls anytime you like. A 3-call package is $300 (calls are normally $100 per session). Each session can be up to 45 minutes long. Time slots are subject to availability and may not be carried forward if missed.

Lastly, you are always welcome to join any group calls that are taking place and ask questions there.

Don’t forget: you can also email me and I’ll reply back Monday – Friday, 9-5 CST. I usually respond within a few hours.

What is the cost of The VIP Transformer Program? Are there any hidden costs?

The cost is $1799, one-time, for 3 months of private coaching. There are no hidden costs.

Think about it: How much have you spent on weight-loss products and diets over the years only to gain the weight back? With a focus on empowering you to make permanent and sustainable changes to your nutrition, fitness, and lifestyle, The Transformer is a small investment in your long-term health and happiness.

What if I don't want to do the Kickstart Workout?

You can do any kind of exercise you like. The goal is to get you in the habit of exercising, and to find something you enjoy doing!

If you’re interested in lifting weights in a gym and building more muscle and strength, you can purchase one of our strength training programs at

Do you offer payment plans?

Yes! The Transformer Private Coaching Program is $1799 for 3 months, one-time payment. If you wish to pay monthly, the cost is $719 per month x 3 months.

We accept PayPal.

But don’t take my word for it…

I highly recommend Adele to anyone who is looking for help in weight loss, building healthy habits (both mind & body) and feeling great! 

I love Adele’s no BS, fact and science-based approach to health and fitness. No fluff, no unrealistic promises, just honest-to-goodness, helpful information and guidance.

With her help, I lost weight when nothing else was working and she gave me the tools to keep it off.

(Down 60 pounds and maintaining!)

She has helped me recognize and alter daily habits that were sabotaging my fat loss progress, and it has made huge improvements in my life.

Important! Space is limited and you must apply and be selected for this program before you can register. Please click here to fill out a short application form.

Due to the level of effort involved, enrollment in private coaching is limited to 5 clients a month. 

This limited time offer disappears in:

Days     Hours     Minutes     Seconds    

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